I'm working with Bay Area Rapid Transit (BART.gov) on developing creative new ways to engage a regional public service with a generation of young people (<25) in a world that's changing faster than ever.
Tik, Tok, it's #BARTtok! #
I am working on a TikTok strategy that directly targets the under 25 demographic, a new audience that BART has struggled to reach in the past. So far, it's effective: in just 3 months, @SFBART became the largest local US transit agency TikTok account in engagements (ahead of New York City's MTA!)
I am actively involved in handling the start-to-finish production of many of their TikToks (including drafting, filming, editing), then provide videos for communications professionals to post and manage. Additionally, I also help assist the production of videos created by others at BART. These videos build top of my on top of my prior experience as a TikTok content creator, in addition to considering the unique challenges and responsibilities that come with creating content for a government.
We're still in the early stages of this project, but you can check out the videos as they go live on @sfbart's TikTok page! ️
The most rewarding part of this (so far) is building out the TikTok to the point where other people are making TikToks about BART. Here are some of my faves:
This is the tip of the iceberg! #
We're working on more thoughtful and intentional ways to engage young people, with the eventual goal of creating trust, opportunities, and a platform for bay area youth with the limited resources we have.
Stay tuned, more is in the works for this summer!